Academy Brand

Easily recognisable and identifiable, the new logo is made up of six interlinking circles in bold colours - signifying the strong links and partnerships we will build locally and linked to that, the national and international opportunities our Business and Enterprise specialism will offer students.

Students from Astor of Hever have identified the logo as symbolising the vision of the Academy in a number of ways:

• Distinctive circles representing students as unique individuals united and made strong when linked together by the Academy.
• Interlinking circles representing friendship, unity and trust, three key Christian values of the Academy.
• Four colours representing students, staff, parents and the community working in partnership.
• Circles referencing the Olympic rings, thus reflecting and building upon the Sports specialism of the Astor of Hever Community School.

Several students commented that the use of the circles was a symbol of the modern and forward-looking approach apparent in the Academy's Business and Enterprise specialism.